Building Better Websites

by David | Sep 28, 2021 | design, tech savvy, websites

Website designers have quite a wide-ranging choice of tools at their disposal at the moment when creating custom sites. There are web-based solutions like SquareSpace, Wix or Weebly as well as a number of website-building themes for platforms like WordPress (and...

Colour, Colour, Everywhere!

by David | Sep 9, 2021 | art, colour, words

We haven’t done a book feature for a while in The InkWell, so today I present a very special book that I discovered last year (in fact I’ve previously mentioned it once or twice in our Instagram feed…) – The Secret Lives of Colour by Kassia St....

What Makes Up Your Brand Constitution?

by David | Aug 27, 2021 | ayurveda, branding, wellness

In our last three InkWell articles we’ve gone over a number of aspects that make up a brand (and aspects which we help our clients uncover during their our BrandWell Day.) But what is the true essence of a brand, beyond the visuals and words? What really is your...

Embracing Your Brand Mantra

by David | Aug 19, 2021 | branding, words

In the past two articles, we’ve covered two aspects of our BrandWell process (your brand palette and your logo), and this week we’d like to extend this series by talking about another important concept that’s initiated during the BrandWell Day...

Creating Your Logo Using Meaningful, Personal Symbols

by David | Aug 13, 2021 | branding, design, marketing smarts

Last week, we talked about how assembling a ‘brand palette’ was a fun but very important step in our BrandWell process, but as you would have already guessed, it’s not the only one. Arguably the most powerful and potentially iconic aspect of your...