Colour, Colour, Everywhere!

Colour, Colour, Everywhere!

We haven’t done a book feature for a while in The InkWell, so today I present a very special book that I discovered last year (in fact I’ve previously mentioned it once or twice in our Instagram feed…) – The Secret Lives of Colour by Kassia St....
What Makes Up Your Brand Constitution?

What Makes Up Your Brand Constitution?

In our last three InkWell articles we’ve gone over a number of aspects that make up a brand (and aspects which we help our clients uncover during their our BrandWell Day.) But what is the true essence of a brand, beyond the visuals and words? What really is your...
Embracing Your Brand Mantra

Embracing Your Brand Mantra

In the past two articles, we’ve covered two aspects of our BrandWell process (your brand palette and your logo), and this week we’d like to extend this series by talking about another important concept that’s initiated during the BrandWell Day...

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