Creating Your Logo Using Meaningful, Personal Symbols

by David | Aug 13, 2021 | branding, design, marketing smarts

Last week, we talked about how assembling a ‘brand palette’ was a fun but very important step in our BrandWell process, but as you would have already guessed, it’s not the only one. Arguably the most powerful and potentially iconic aspect of your...

What’s a Brand Palette (and How Do We Create One)?

by David | Aug 4, 2021 | branding, colour, design

We at The WellBrand love colour, and that’s why one of our favourite parts of any client’s BrandWell Day is when we work with them to create their personal “brand palette”. It’s a fun, interactive and sometimes surprising experience. But...

Why Your Website Matters: Your Home Online

by David | Jun 17, 2021 | branding, design, marketing smarts, tech savvy, websites

So, these days pretty much every entrepreneur or business owner acknowledges that they need some sort of consistent web presence – it’s vital, in fact. Many show up online via one or two (or many) social media accounts, some go further by creating regular...

Digital Deck Building

by David | Jun 6, 2021 | branding, design, marketing smarts

When anyone starts their own business, the list of things to do, systems to create, and templates to build can feel endless and overwhelming. It takes perseverance and no small degree of mental/emotional fortitude to finish them all, but the satisfaction once you have...

The Yoga of Wellbranding

by Glynnis | May 27, 2021 | design, wellness, yoga

Client Spotlight – Farah Nazarali   For those in the healing arts, including holistic practitioners, coaches, teachers, energy workers, and yoga instructors – the idea of branding oneself or one’s business can be muddled. Mixed up in the perspective...

Inspirations – Designs in Nature

by David | Mar 26, 2021 | design, nature

With Spring having now arrived, it seems only fitting to center this week’s InkWell entry around Nature – or more specifically, beautiful designs in Nature. Natural designs take multiple forms, of course — a beautifully ordered geometric sequence, aligned...