What Makes Up Your Brand Constitution?

by David | Aug 27, 2021 | ayurveda, branding, wellness

In our last three InkWell articles we’ve gone over a number of aspects that make up a brand (and aspects which we help our clients uncover during their our BrandWell Day.) But what is the true essence of a brand, beyond the visuals and words? What really is your...

Embracing Your Brand Mantra

by David | Aug 19, 2021 | branding, words

In the past two articles, we’ve covered two aspects of our BrandWell process (your brand palette and your logo), and this week we’d like to extend this series by talking about another important concept that’s initiated during the BrandWell Day...

Creating Your Logo Using Meaningful, Personal Symbols

by David | Aug 13, 2021 | branding, design, marketing smarts

Last week, we talked about how assembling a ‘brand palette’ was a fun but very important step in our BrandWell process, but as you would have already guessed, it’s not the only one. Arguably the most powerful and potentially iconic aspect of your...

What’s a Brand Palette (and How Do We Create One)?

by David | Aug 4, 2021 | branding, colour, design

We at The WellBrand love colour, and that’s why one of our favourite parts of any client’s BrandWell Day is when we work with them to create their personal “brand palette”. It’s a fun, interactive and sometimes surprising experience. But...

Why Your Website Matters: Your Home Online

by David | Jun 17, 2021 | branding, design, marketing smarts, tech savvy, websites

So, these days pretty much every entrepreneur or business owner acknowledges that they need some sort of consistent web presence – it’s vital, in fact. Many show up online via one or two (or many) social media accounts, some go further by creating regular...

Doing it Together

by Glynnis | Jun 11, 2021 | branding, food, marketing smarts, wellness

Client Spotlight – Karen and Cassidy Birch of Roberts Creek Wellbeing Partnering in a successful business model requires harmony, honesty, and mindfulness, allowing the space and grace for each partner to bring their unique gifts to the table. Karen and Cassidy...